Top 10 Brand Identity and Visual Design Agencies in Singapore
Interbrand is the top pick for large enterprises needing rigorous strategy and global brand architecture. Foreign Policy Design Group is the best choice for a distinctive, culture-rooted visual identity without heavy corporate process. Studio Juju suits new F&B or lifestyle brands that need a sharp, affordable identity quickly. The right agency depends on your budget, sector, and whether you need strategy depth or design craft first.
How we picked this list
We assembled this shortlist through desk research across public websites, case studies, and industry directories. Every website listed here was checked to confirm it resolves and the business is currently trading. We ranked these agencies on the criteria in the table below, focusing on brand strategy depth, portfolio relevance, and local market awareness. No paid placements are included in this list.
Table of Contents
- Quick Picks
- Comparison Table
- The List
- 1. Foreign Policy Design Group
- 2. Interbrand
- 3. Landor
- 4. FutureBrand
- 5. Frog Design
- 6. Design Bridge and Partners
- 7. Siegel+Gale
- 8. Prophet
- 9. Lippincott
- 10. Studio Juju
- How to Choose
- FAQ
Introduction
Many founders believe a brand identity is just a logo and a colour palette. That is a misconception. A true visual identity system includes typography, spacing rules, motion guidelines, and application examples across digital and physical touchpoints. Without this structure, your brand looks inconsistent on LinkedIn versus your website, and your staff cannot use it correctly.
Choosing an agency is hard because the gap between a boutique studio and a global consultancy is vast. A boutique might charge SGD 20,000 and deliver a beautiful logo. A global firm might charge SGD 200,000 and deliver a strategy deck that never touches a screen. You need to know which part of that spectrum fits your business. This guide breaks down ten agencies in Singapore that cover different needs, budgets, and sectors.
If you are looking for broader guidance on marketing strategy, our Learn hub covers topics from SEO to AI integration.
Quick Picks
Choose Interbrand if you want a rigorous, board-level strategy for a large enterprise. Choose Foreign Policy Design Group for a culturally rich, design-led identity with senior staff involvement. Choose Studio Juju if you are a startup or F&B brand on a tighter budget needing speed and flexibility.
Comparison Table
| Business | Best for | Price band | Area |
|---|---|---|---|
| Foreign Policy Design Group | Culture-rooted visual identity | Not stated | Not stated |
| Interbrand | Large corporations and multinationals | Not stated | Not stated |
| Landor | Major rebrands and mergers | Not stated | Not stated |
| FutureBrand | Forward-looking consumer brands | Not stated | Not stated |
| Frog Design | Tech and digital product teams | Not stated | Not stated |
| Design Bridge and Partners | Packaging-led brand design | Not stated | Not stated |
| Siegel+Gale | Service and financial brands | Not stated | Not stated |
| Prophet | Repositioning and growth strategy | Not stated | Not stated |
| Lippincott | Prestige and heritage brands | Not stated | Not stated |
| Studio Juju | New F&B and lifestyle brands | Not stated | Not stated |
The List
1. Foreign Policy Design Group
Foreign Policy Design Group treats typography as a core brand asset. This independent Singapore studio specialises in brand identity, visual language, and editorial design. Their work is known for strong visual memorability and cultural references, making it a strong choice for brands that want to avoid generic corporate aesthetics.
What’s good
- Strong editorial design and typographic skills
- Handles multilingual typography and cultural references well
- Independent studio structure means senior people are usually on the project
- Work has high visual memorability
What to watch
- May not suit organisations needing heavy quantitative research
- Boutique size limits production capacity for large-scale rollouts
Who it suits
This agency is ideal for Singapore and regional brands seeking a distinctive, culture-rooted identity. If you need a heavy strategy consultancy with extensive market research, look elsewhere.
Price
Not stated
Details
Name: Foreign Policy Design Group
Website: https://www.foreignpolicy.com
2. Interbrand
Interbrand is a global brand consultancy that combines market research, brand strategy, and identity design. Their Singapore team supports large Asian and multinational accounts. They are best known for their brand valuation methodology and rigorous strategic process, which appeals to board-level stakeholders.
What’s good
- Rigorous strategy backed by brand team and valuation data
- Deep experience in financial services, energy, tech, and public sector
- Clear, well-documented process for board-level approvals
What to watch
- Heavy process can feel slow for smaller, fast-moving brands
- Visual design outcomes may feel safe rather than experimental
Who it suits
This is the right choice for large corporations, multinationals, and government-linked companies needing a brand architecture overhaul. Startups or small businesses with tight budgets should look for a more agile partner.
Price
Not stated
Details
Name: Interbrand
Website: https://interbrand.com
3. Landor
Landor is a global brand and design consultancy offering research, strategy, naming, and identity design. They have an office in Singapore for Asia-Pacific brand programmes. Their long track record includes work for major corporate and consumer brands, with experience adapting identities across Asian languages and cultures.
What’s good
- Long track record of corporate and consumer identity work
- In-house research team provides strategic grounding
- Connections to WPP network for launch campaigns
What to watch
- Quality can diverge between different practice areas
- Can be expensive and layered with senior review stages
Who it suits
Established companies planning a major rebrand, merger, or brand refresh across multiple markets will benefit from their experience. If you need a locally nuanced, small-scale identity, a boutique studio may serve you better.
Price
Not stated
Details
Name: Landor
Website: https://landor.com
4. FutureBrand
FutureBrand focuses on creating identities that stay useful as markets move. Their Singapore office works on brand strategy, design, and brand experience. They are strong at blending futuristic thinking with practical brand assets, making them a good fit for forward-looking brands in travel, lifestyle, and consumer sectors.
What’s good
- Strong at blending futuristic thinking with practical brand assets
- Global network allows multi-market testing
- Creates robust design systems for asset libraries
What to watch
- Network structure means the local team can change often
- Best work is reserved for large retainer clients
Who it suits
Forward-looking brands in travel, lifestyle, food, and consumer sectors that need a flexible identity system are well matched. Independent local brands seeking consistent senior attention may find the network structure challenging.
Price
Not stated
Details
Name: FutureBrand
Website: https://futurebrand.com
5. Frog Design
Frog Design is a design and innovation consultancy that combines brand identity, product design, and digital experiences. Visual identity is usually part of a larger product-service gestalt. This interdisciplinary approach is rare among pure brand houses and suits tech companies and digital product teams.
What’s good
- Interdisciplinary skills rarely found in pure brand houses
- Prototyping and user testing inform identity choices
- Good at translating brand into screen-based motion systems
What to watch
- Less focused on packaging or print applications
- May steer a brand job towards a product redesign scope
Who it suits
Tech companies and digital product teams that want identity tied closely to UX, UI, and service design will find a good fit. If your priority is packaging or print-heavy brand assets, consider a firm with stronger craft in those areas.
Price
Not stated
Details
Name: Frog Design
Website: https://frogdesign.com
6. Design Bridge and Partners
Design Bridge and Partners is a brand design agency offering identity, packaging, storytelling, and brand engagement. They have experience with Asia-Pacific project work, including Singapore. Their strength lies in packaging-led brand design, making them suitable for consumer brands in hospitality, retail, food, and beverage.
What’s good
- Strong creative craft and narrative skills
- Experience with packaging express formats and shelf impact
- Work includes structural design, not just flat graphics
What to watch
- Singapore office visibility may be lower than London or Amsterdam
- More established in packaging than in digital product design
Who it suits
Consumer brands in hospitality, retail, food, and beverage that need packaging-led brand design are the ideal clients. If your brand is primarily digital or service-based, a firm with stronger digital experience might be a better match.
Price
Not stated
Details
Name: Design Bridge and Partners
Website: https://www.bridgeand.com
7. Siegel+Gale
Siegel+Gale is a global brand consultancy known for simplicity-driven strategy, identity, and verbal branding. They have served clients in Singapore from their Asia-Pacific presence. Their approach is particularly useful for service and financial brands that suffer from confusing customer experiences and need a clearer identity and messaging structure.
What’s good
- Proven simplicity methodology
- Strong verbal identity and voice guidelines
- Good at aligning organisation culture to brand promise
What to watch
- Design expression may be quieter and corporate
- Less suited to street-culture or high-fashion brands
Who it suits
Service and financial brands needing a clearer identity and messaging structure will benefit from their methodology. Brands seeking edgy, high-fashion, or street-culture aesthetics should look at design-led studios instead.
Price
Not stated
Details
Name: Siegel+Gale
Website: https://www.siegelgale.com
8. Prophet
Prophet is a brand, marketing, and experience consultancy with a Singapore presence. They work on growth strategy, brand positioning, and identity programmes for large organisations. Their team mix includes ex-consultants and designers, which helps translate business targets into brand choices.
What’s good
- Strong commercial strategy fundamentals
- Good at translating business targets into brand choices
- Offers employee experience input as part of brand rollouts
What to watch
- Visual identity may not be their deepest differentiator
- Project teams can lean analytical rather than craft-oriented
Who it suits
Companies entering new categories or trying to reposition through changing customer behaviours are well suited. If your primary need is high-craft visual design rather than strategic repositioning, a design-led agency may be a better fit.
Price
Not stated
Details
Name: Prophet
Website: https://www.prophet.com
9. Lippincott
Lippincott is a global brand strategy and design firm with a background in airline, retail, and financial services identities. They serve international clients, sometimes from Singapore or through regional studios. Their heritage of creating famous brand identities makes them a strong choice for prestige brands needing an emotional identity underpinned by strategy.
What’s good
- Heritage of creating famous brand identities
- Good balance of strategy and expressive design
- High staff calibre and senior involvement
What to watch
- Traditional reputation may not fit edgy startups
- Engagement cost is at the high end
Who it suits
Prestige brands needing an emotional identity underpinned by strategy are the ideal clients. Startups with limited budgets or those seeking a disruptive, edgy aesthetic should consider more boutique or digital-native partners.
Price
Not stated
Details
Name: Lippincott
Website: https://www.lippincott.com
10. Studio Juju
Studio Juju is a boutique Singapore studio offering art direction, visual identity, and brand collaterals. They often act as an embedded creative team for smaller brands, particularly in independent F&B, wellness, and retail concepts. Their approach is fast and flexible, making them a good fit for new businesses that need a sharp, affordable visual identity.
What’s good
- Fast and flexible project scoping
- Visual identity feels current and instagram-friendly
- Direct communication with the people doing the design
What to watch
- Limited capacity for big rebrands across many markets
- May lack formal research and brand governance expertise
Who it suits
New restaurant, cafe, or lifestyle brands that need a sharp, affordable visual identity without thick corporate strategy decks will find a good match. Large enterprises needing extensive research and global rollout should look at larger consultancies.
Price
Not stated
Details
Name: Studio Juju
Website: https://www.juju.co
How to Choose
Use this table to evaluate which agency aligns with your specific needs. Each criterion matters for different reasons, so weigh them according to your business context.
| Criterion | Why it matters | What good looks like |
|---|---|---|
| Brand strategy depth | A logo without strategy is hard to govern and easy to overturn. | Agency articulates positioning and why the visual system supports it. |
| Portfolio relevance | Branding for a bank differs from branding for a bubble tea chain. | Case studies show at least two brands in your sector or scale. |
| Visual identity rigour | Logos must work across LinkedIn, packaging, signage, and websites. | Guidelines cover clear space, type hierarchy, colour, and motion. |
| Local cultural awareness | Names and symbols read differently across languages in Singapore. | Team explains bilingual identity and understands local contexts. |
| Digital touchpoint adaptation | New guidelines must carry into app icons, social crops, and video. | Deliverables include digital templates and motion-friendly rules. |
| Team stability | Turnover leads to inconsistent output and endless briefing calls. | Same strategy lead and designer attend from kickoff to handover. |
| Budget transparency | Hidden fees can damage trust and strain budgets. | Written scope, usage rights, and extra costs are clearly stated. |
If you are planning a broader marketing strategy, consider how your brand identity fits into your overall digital presence. Our guide on emerging digital marketing trends provides context for where Singapore businesses are headed.
FAQ
How much does a full brand identity project cost in Singapore in 2025?
Costs vary widely based on scope and agency tier. A boutique studio might charge SGD 20,000 to SGD 50,000 for a core identity system. Global consultancies often start at SGD 100,000 and can exceed SGD 300,000 for strategy, design, and rollout. The final price depends on the number of deliverables, research depth, and revision rounds. Always ask for a written scope that includes usage rights and extra costs for workshops or artwork changes.
Should I hire a global brand agency or a local boutique studio in Singapore?
It depends on your company size and strategic needs. Global agencies offer rigorous research, brand valuation, and multi-market experience, which suits large corporations and multinationals. Local boutiques offer faster communication, senior involvement, and cultural nuance, which suits startups and SMEs. If you need board-level strategy and global rollout, choose a global firm. If you need a distinctive, agile identity with direct access to designers, choose a local boutique.
How long does a typical rebrand take from kickoff to final brand guidelines?
A standard brand identity project takes 8 to 12 weeks. Complex rebrands involving strategy, research, and multi-market rollouts can take 4 to 6 months. The timeline depends on the number of stakeholders, revision rounds, and the scope of digital and physical applications. Rush timelines are possible but often compromise quality and internal buy-in.
What brand identity deliverables should I ask for to feed my social media and website later?
Request a complete brand guideline document that includes logo variations, clear space, minimum sizes, and colour codes. Ask for digital templates for social media posts, story formats, and website headers. Include typography guidelines with web-safe font recommendations and line spacing rules. Motion guidelines for video end cards and app icons are also essential for a cohesive digital presence.
Do these agencies help with trademark clearance for logos used in Singapore?
Most brand agencies do not handle trademark registration directly. They can design a logo that is distinct and unlikely to infringe, but legal clearance is a separate process. You should engage an IP lawyer or trademark agent to conduct a search with the IPOS (Intellectual Property Office of Singapore). Some large consultancies have in-house IP counsel or partner with legal firms, but this is not standard across all agencies. Always confirm who is responsible for legal clearance in your contract.
