Top 10 Google Ads Agencies in Singapore for E-Commerce and DTC Brands
OOm Digital is the top pick for SME ecommerce sellers needing a single local partner for ads and site fixes. First Page Singapore suits brands ready for a structured regional roadmap with dedicated account managers. GrowthSine is the runner-up for digital native brands requiring deep product feed work and technical conversion tracking.
How we picked this list
We assembled this shortlist through desk research across public sources, checking every website to confirm it resolves and the business is trading. We ranked the agencies on the criteria in the table below, prioritising ecommerce-specific capabilities over generic lead generation services. No placements on this list are paid. All rankings reflect the agency’s demonstrated fit for DTC and online store workflows, verified through their public service descriptions and client profiles.
Table of Contents
- How we picked this list
- Quick Picks
- Comparison Table
- The List
- 1. OOm Digital
- 2. First Page Singapore
- 3. GrowthSine
- 4. Impossible Marketing
- 5. Fintra
- 6. Tug Singapore
- 7. iProspect Singapore
- 8. Jellyfish Singapore
- 9. Brainlabs Singapore
- 10. Verz Design
- How to Choose
- FAQ
The hard part of choosing a Google Ads partner for your store
Many Singapore business owners assume any agency handling Google Ads can manage an ecommerce account. They cannot. Lead generation focuses on form fills. Ecommerce demands clean purchase tracking, structured product feeds, and real-time bid adjustments based on revenue, not just clicks. This gap matters when your Shopify store is ready to scale but you do not want to hire a full-time performance marketer yet.
I have spent weeks reviewing public portfolios, service descriptions, and client case studies to separate agencies that genuinely understand DTC mechanics from those that treat online stores as just another lead gen project. The difficulty lies in matching your budget and stage to the right firm. A boutique agency may be too small for complex multi-market feeds, while a global giant may be overkill for a single SKU launch. This list narrows the field to ten firms that have publicly demonstrated relevant ecommerce or DTC capability.
Quick Picks
Choose OOm Digital if you want one local partner to handle both your Google Ads and site speed fixes. Choose Verz Design on a tighter budget if you are launching a new store and need basic setup. Choose iProspect Singapore for enterprise-scale retail media and YouTube integration.
Comparison Table
| Business | Best for | Price band | Area |
|---|---|---|---|
| OOm Digital | SME ecommerce sellers needing integrated ads and site fixes | Not stated | Singapore |
| First Page Singapore | Ecommerce brands ready for structured regional ad roadmaps | Not stated | Singapore |
| GrowthSine | Digital native brands needing deep feed and tracking work | Not stated | Singapore |
| Impossible Marketing | Owners wanting responsive service and fast adjustments | Not stated | Singapore |
| Fintra | DTC founders preferring direct senior marketer access | Not stated | Singapore |
| Tug Singapore | Mid-sized brands expanding across Asia with complex campaigns | Not stated | Singapore |
| iProspect Singapore | Enterprise retail brands with sizeable ad spends | Not stated | Singapore |
| Jellyfish Singapore | Data mature teams needing advanced audience planning | Not stated | Singapore |
| Brainlabs Singapore | DTC teams wanting data-driven experiments over routine maintenance | Not stated | Singapore |
| Verz Design | Newer stores needing website refresh plus basic paid acquisition | Not stated | Singapore |
The List
1. OOm Digital
OOm Digital operates as a full-stack digital partner for Singapore SMEs. Their team handles Google Search, Shopping, and Meta Ads alongside website builds. This integrated approach is useful when your landing pages are slow or your tracking is broken, because they can fix the infrastructure before scaling spend. They serve small retailers and mid-sized online brands, often combining SEO, paid media, and site fixes under one retainer.
What’s good
- Local customer service available during Singapore business hours
- Can fix landing pages and store speed before scaling ad spend
- Reports written in plain language for non-technical owners
- Handles Google and Meta ads in one retainer
What to watch
- Ask to see Shopify and WooCommerce accounts specifically, not just lead generation sites
- Ad hoc creative and design work can stretch the retainer budget
Who it suits
This is the right pick for an SME owner who wants a single local partner to manage both their paid traffic and their site’s technical health. Look elsewhere if you need a dedicated senior strategist for complex multi-market feeds or have an in-house analytics team.
Price
Not stated
Details
OOm Digital
Singapore
Website: oom.com.sg
2. First Page Singapore
First Page Singapore is a search marketing agency with a strong regional presence. Their paid media work covers Google Search, Shopping, YouTube, and Performance Max. They also run SEO campaigns, which means clients get one search team managing both paid and organic efforts. This structure works well for brands that want a structured, process-driven onboarding rather than experimental small campaigns.
What’s good
- Strong search heritage with dedicated account managers
- Regional delivery across multiple markets
- Process-driven onboarding that suits structured growth
- Covers Google Search, Shopping, YouTube, and Performance Max
What to watch
- Large client roster may route day-to-day work through junior staff
- Check whether the minimum monthly spend suits your budget
Who it suits
Choose this if you are an ecommerce brand ready for a structured regional ad roadmap and value process over flexibility. If you need a lightweight, month-to-month arrangement for a single market, a boutique agency may be a better fit.
Price
Not stated
Details
First Page Singapore
Singapore
Website: firstpage.com
3. GrowthSine
GrowthSine is a performance marketing agency with roots in SEO and paid media. Their focus is often on ecommerce and DTC brands. Their work includes Google Shopping, feed optimisation, Meta campaigns, remarketing, and measurement support. This agency is particularly useful for brands that need deeper product feed work and technical conversion tracking setup, bridging the gap between SEO, CRO, and paid media.
What’s good
- Ecommerce and DTC focus in their service model
- Strong on conversion tracking setup and auditing
- Experience with product feeds and catalogue management
- Bridges SEO, CRO, and paid media strategies
What to watch
- Confirm which staff are based in Singapore for local support
- May not suit a brand with very tight monthly ad budgets
Who it suits
This is a strong option for digital native brands that need technical depth in tracking and feeds. If you are a service-based business looking for local lead generation, consider an agency with more direct response focus.
Price
Not stated
Details
GrowthSine
Singapore
Website: growthsine.com
4. Impossible Marketing
Impossible Marketing is a homegrown Singapore SME marketing agency. They run Google Search, Shopping, local ads, and Meta campaigns for direct response. Their client list tends to skew toward lead generation and services, but they have growing ecommerce work. The agency is known for responsive service and fast campaign adjustments, which is valuable for owners who want someone who picks up the phone quickly.
What’s good
- Direct response mindset with fast campaign adjustments
- Local team familiar with the Singapore market
- Small business friendly process and communication
- Runs Google Search, Shopping, and Meta campaigns
What to watch
- Most published case studies focus on lead generation
- Ask specifically for ecommerce and Shopify examples before signing
Who it suits
This suits Singapore owners who prioritise responsive service and quick adjustments. If you need a large creative team for high-volume social content, look for an agency with a bigger production capacity.
Price
Not stated
Details
Impossible Marketing
Singapore
Website: impossible.sg
5. Fintra
Fintra is a performance marketing boutique that keeps a small senior team on each account. Their scope covers Google and Meta paid media, funnel setup, and conversion rate optimisation for founder-led brands. The agency is designed for DTC founders who prefer direct access to senior marketers instead of navigating layers of account managers. They focus on flexible campaign testing and CRO thinking beyond just media management.
What’s good
- Senior people run the campaign work directly
- Flexible campaign testing for founder-led brands
- CRO thinking integrated into media strategy
- Likely to work well with smaller brands
What to watch
- Small team may not cover very large creative needs
- Ask for current client references before signing
Who it suits
Choose Fintra if you are a DTC founder who wants direct access to senior marketers and values flexibility. If you need a large team for multi-market expansion, a regional agency may be more appropriate.
Price
Not stated
Details
Fintra
Singapore
Website: fintra.com
6. Tug Singapore
Tug Singapore is an independent international search agency. They offer paid search, paid social, and SEO under one roof. Their engineering-led approach suits brands that want regular controlled tests across Google campaigns. This is a strong fit for mid-sized and larger DTC brands expanding across Asia with regional campaign complexity, where data-driven experimentation matters more than routine maintenance.
What’s good
- Engineering-led experimentation with transparent test records
- Strong paid and organic search integration
- International team coverage for regional expansion
- Suits brands with complex campaign structures
What to watch
- Fee levels sit above local SME boutique agencies
- Creative production for social may need an outside partner
Who it suits
This is the right choice for mid-sized and larger DTC brands expanding across Asia. If you are a local SME with a single market focus and a tight budget, a local boutique agency will be more cost-effective.
Price
Not stated
Details
Tug Singapore
Singapore
Website: tug.com.my
7. iProspect Singapore
iProspect Singapore is a global paid media agency under Dentsu. Their search team manages Google Search, Shopping, YouTube, and retail media at scale. Data science and attribution support is stronger here than at most local agencies. This agency is best for enterprise retail and DTC brands that already have sizeable ad spends and internal analytics teams, where scale and data depth are the primary requirements.
What’s good
- Global media buying scale and resources
- Deep Google and YouTube knowledge
- Attribution and data science resources
- Retail media support for large brands
What to watch
- Overkill for a small Shopify store
- Client side needs to manage many internal stakeholders
- Minimum spends and reporting lead times can be long
Who it suits
Choose iProspect if you are an enterprise retail brand with sizeable ad spends and internal analytics. If you are a small online store, this agency’s minimums and processes will likely be too heavy.
Price
Not stated
Details
iProspect Singapore
Singapore
Website: iprospect.com
8. Jellyfish Singapore
Jellyfish Singapore is a digital media and technology agency. They handle paid search, paid social, and YouTube while connecting them to audience data, CRM, and measurement. The Singapore office serves both global and regional clients. This agency is best for data mature ecommerce teams that need audience planning beyond basic keyword targeting, where integrating data platforms is a core requirement.
What’s good
- Strong Google Marketing Platform knowledge
- Audience and data practice integrated with media
- Cross media planning from search to video
- Training and internal enablement services
What to watch
- Costs grow quickly if you need heavy data platform support
- Not a lightweight option for new online stores
Who it suits
This suits data mature ecommerce teams that need advanced audience planning. If you are launching a new store with basic tracking, a simpler agency will be more cost-effective.
Price
Not stated
Details
Jellyfish Singapore
Singapore
Website: jellyfish.com
9. Brainlabs Singapore
Brainlabs Singapore is a global performance agency with a heavy Google Ads testing culture. Their teams run structured experiments around bidding, creative, audience, and landing page changes. This approach works best when the client can keep a clear testing roadmap. The agency is best for DTC teams that want data driven experiments instead of routine keyword maintenance, where testing volume and data quality are the primary drivers.
What’s good
- Structured experiment backlog and documentation
- Engineering driven optimisation
- Strong Google Ads specialists
- Commerce media experience
What to watch
- Limited budgets cannot produce enough data for their testing style
- Requires someone on client side to action recommendations
Who it suits
Choose Brainlabs if you are a DTC team with sufficient budget for data-driven experiments. If your budget is too low to generate enough conversion data, a more manual approach from a local agency will be more effective.
Price
Not stated
Details
Brainlabs Singapore
Singapore
Website: brainlabs.com
10. Verz Design
Verz Design is a Singapore web design and digital marketing company. They build ecommerce sites and run Google and Meta campaigns. Owners can move from listing products to launching paid traffic without juggling separate vendors. This is a strong fit for newer online stores that need a website refresh plus basic paid acquisition support, where the site and ads need to be set up together.
What’s good
- Web design and marketing under one roof
- Singapore based project communication
- More accessible starting budgets
- Practical guidance for early stage sellers
What to watch
- Ask which paid search specialist will run the account
- Google Ads work may sit inside a broader SEO led team
Who it suits
This is the right choice for newer online stores that need a website refresh plus basic paid acquisition. If you have an established store and need advanced feed optimisation, a dedicated performance agency will be a better fit.
Price
Not stated
Details
Verz Design
Singapore
Website: verzdesign.com
How to Choose
| Criterion | Why it matters | What good looks like |
|---|---|---|
| Google Partner status | Shows the agency manages real ad spend and has passed Google exams | A named Google Ads specialist plus a verifiable profile on Google Partners |
| Ecommerce tracking and server side setup | Clean conversion data decides whether Google optimises for purchases | Proof of GA4 and tracking implementation on Shopify or WooCommerce |
| Google Shopping, feed and Performance Max experience | Catalogue ads need product feed structure | A clear feed strategy covering Merchant Center and product groups |
| Meta Ads balance | Most ecommerce accounts run Google and Meta together | A monthly media mix plan explaining budget allocation |
| Reporting transparency | Marketing managers need fast answers for founders | A live dashboard showing revenue, ROAS, and CPA by channel |
| Relevant DTC client examples | Lead generation and ecommerce require different conversion paths | At least two current DTC accounts with performance numbers |
| Contract flexibility | A 12 month lock in creates a bad agency relationship for testing | Month to month terms after a startup fee |
FAQ
What is the typical Google Ads management fee in Singapore for an ecommerce brand?
Most local agencies charge a monthly retainer rather than a pure percentage of spend. Expect to pay SGD 1,500 to SGD 5,000 per month for a standard ecommerce account. Smaller boutiques may start lower, while regional firms charge more. The fee usually covers strategy, campaign management, and reporting. Some agencies add a setup fee for tracking and feed implementation.
Should a new DTC store start with Google Ads or Meta Ads first?
Start with Meta Ads if you have no existing search traffic. Meta allows you to test creative and audience interest with lower initial spend. Move to Google Ads once you have validated your product and audience. Google Shopping and Search are better for capturing high-intent buyers. Many brands run both, but Meta is often the safer first bet for new stores.
How long before Google Shopping and Performance Max campaigns show a stable ROAS?
Expect 4 to 8 weeks for the algorithm to gather enough conversion data. This is longer if your product has a low purchase frequency. You need at least 15 to 30 conversions per week for the bidding to stabilise. If your ROAS fluctuates wildly after month three, your tracking or feed structure likely needs an audit.
Can a Google Ads agency also produce enough creative for Meta Ads, or do I need a separate team?
Most agencies can handle basic creative production for Meta, but it is not their core strength. If you need high-volume video or UGC, consider a separate creative partner. Agencies like Fintra and OOm Digital can manage Meta media, but you may need outside help for heavy creative loads. Check their portfolio for Meta-specific work before assuming they can cover all your content needs.
What analytics access should I give the agency before they start?
Provide read-only access to Google Analytics 4, Google Ads, and your e-commerce platform. If you use a CRM, share relevant data segments. Do not give full admin access to your store or payment systems. The agency needs to see conversion data and audience insights to optimise bids. A clear audit trail of what they change is essential for transparency.
If you are exploring other digital marketing options in Singapore, check out our guide to digital marketing strategies for local businesses. For more on search, see our resources on SEO services in Singapore.
