10 Best Google Ads Agencies for Ecommerce in Singapore (2024)
Tomato Digital is the top choice for established DTC brands needing conversion rate optimization alongside managed Google Ads. OOm suits smaller Singapore online stores looking for a local partner to handle Shopping and Search campaigns together. Jellyfish Singapore serves enterprise-level DTC brands with complex measurement and multi-market needs.
Hiring a Google Ads agency in Singapore for an e-commerce store is not about finding the cheapest bidder. It is about matching your SKU structure and checkout flow to a team that has managed those exact surfaces. Many owners assume a large global agency will automatically outperform a local independent. The data says otherwise. The agency that understands your Shopify backend, your Google Merchant Center hygiene and your local conversion patterns will deliver better results. You are trying to decide who gets the keys to your ad account, your budget and your brand reputation. That is a hard call because the pitch decks all look similar. Browse our guide to digital marketing services in Singapore for more context on agency selection.
How we picked this list
We shortlisted these agencies through desk research across their public websites, case study pages and Google partner directories. We checked that each website resolves and the business is actively trading in Singapore. We ranked them on the criteria in the table below, prioritising e-commerce specific track record over general digital marketing breadth. There are no paid placements on this list.
Table of contents
- How we picked this list
- Quick picks
- Comparison table
- 1. OOm
- 2. Tomato Digital
- 3. First Page
- 4. RevTraffic
- 5. Pixel Mechanics
- 6. Impossible Marketing
- 7. MediaOne
- 8. Jellyfish Singapore
- 9. Performics Singapore
- 10. iProspect Singapore
- How to choose
- FAQ
Quick picks
Choose Tomato Digital if you want paid media paired with conversion testing and ecommerce reporting. Choose OOm on a tighter budget for local SMEs. Choose Jellyfish Singapore for enterprise multi market campaigns and complex measurement.
Comparison table
| Business | Best for | Price band | Area |
|---|---|---|---|
| OOm | Singapore online stores selling physical products | Not stated | Not stated |
| Tomato Digital | Established DTC brands wanting CRO | Not stated | Not stated |
| First Page | Brands with growing ad budgets | Not stated | Not stated |
| RevTraffic | DTC brands wanting lean paid teams | Not stated | Not stated |
| Pixel Mechanics | Local SMEs needing web fixes | Not stated | Not stated |
| Impossible Marketing | Business owners wanting SEO and Ads together | Not stated | Not stated |
| MediaOne | Smaller Singapore businesses | Not stated | Not stated |
| Jellyfish Singapore | Large DTC brands with enterprise spend | Not stated | Not stated |
| Performics Singapore | Established brands in media agencies | Not stated | Not stated |
| iProspect Singapore | Retailers needing international scale | Not stated | Not stated |
The list
1. OOm
OOm is a Singapore digital marketing agency with a dedicated e-commerce practice. They manage Google Ads, SEO and social media under one roof. This setup works well for local online stores that sell physical products and need both branded and non-branded coverage.
What’s good
- Handles Search and Shopping campaigns, so branded and product searches are covered
- Local team familiar with Singapore retail seasons and ecommerce conversion patterns
- Can combine Google Ads, SEO and Meta campaigns in one engagement
What to watch
- Some clients may be pushed into a full service retainer instead of standalone ads management
- Product feed results depend on the accuracy of the client’s uploaded catalog
Who it suits
This is a strong fit for Singapore online stores selling physical products that need Google Shopping plus Search campaigns managed together. If you are a large enterprise brand with multi market needs, look at Jellyfish or Performics instead.
Price
Not stated
Details
OOm
Website: oom.com.sg
2. Tomato Digital
Tomato Digital is a digital marketing and CRO agency with a strong commerce focus. They run Google Ads, Facebook and Instagram campaigns, SEO and conversion rate optimisation for DTC brands across Asia Pacific. Their approach connects paid media to landing page tests and site conversion data.
What’s good
- Commerce specialists rather than general PPC managers
- Focus on Google Merchant Center and product feed hygiene
- Teams can connect campaign learnings to landing page tests and site conversion data
What to watch
- More suited to brands with solid monthly ad budgets
- Google Ads is often bundled with CRO services, which makes supplier quotes harder to compare
Who it suits
This agency works best for established DTC brands that want paid media paired with conversion testing and ecommerce reporting. If you are a small local SME with a tight budget, OOm or Pixel Mechanics may be a better match.
Price
Not stated
Details
Tomato Digital
Website: tomato.com.sg
3. First Page
First Page is a performance marketing agency with paid search, Shopping, YouTube and paid social services. They also provide SEO, content and analytics support for ecommerce and lead generation clients. Their international delivery model brings broad cross market experience to their Singapore team.
What’s good
- Experienced in Search, Shopping, display and Meta campaigns
- Strong SEO capabilities that can improve Quality Score and organic visibility at the same time
- International delivery model brings broad cross market experience
What to watch
- Account size affects the level of senior support you receive
- Niche DTC stores may not see many past case studies in their product category
Who it suits
This is a good choice for brands with growing ad budgets that need an agency able to restructure accounts quickly and test multiple channels. If you are a founder led DTC store with a small budget, consider a leaner independent agency instead.
Price
Not stated
Details
First Page
Website: firstpage.com.sg
4. RevTraffic
RevTraffic is an independent performance marketing agency focused on ecommerce acquisition and measurement. They handle Google Shopping, paid search, Meta ads and conversion tracking for stores in Southeast Asia. Their positioning is e-commerce first, not generic lead generation.
What’s good
- Ecommerce first positioning rather than generic lead generation
- Looks closely at pixel setup, product feeds and SKU level performance
- Can run Google and Meta campaigns under one strategy
What to watch
- Smaller team size means less slack during high season surges
- Brands with very specific fulfilment or inventory models should verify prior experience before signing
Who it suits
This agency is ideal for DTC brands that want a lean, independent paid team with strong purchase tracking and account transparency. If you need a large team with deep enterprise resources, look at Jellyfish or iProspect.
Price
Not stated
Details
RevTraffic
Website: Not stated
5. Pixel Mechanics
Pixel Mechanics is a Singapore digital agency with roots in web design now running Google Ads and paid social for SME and retail clients. They manage Search Ads, Shopping campaigns, remarketing and landing page optimisation. Their web design background makes it easier to fix landing page issues that lower conversion rate.
What’s good
- Web design background makes it easier to fix landing page issues that lower conversion rate
- Local account managers based in Singapore
- Google Ads and paid social services can share one reporting approach
What to watch
- Lead generation work is a core strength, while complex DTC catalogues need a detailed Shopping scope
- Clients may need extra time for technical audits if their store is not built on WordPress
Who it suits
This is a solid option for local SMEs that need Google Ads plus quick fixes to website speed, forms or product pages. If you are a high growth DTC brand with complex catalogues, Tomato Digital or First Page may be a better fit.
Price
Not stated
Details
Pixel Mechanics
Website: pixelmechanics.com.sg
6. Impossible Marketing
Impossible Marketing is a Singapore digital marketing agency providing Google Ads, SEO, social media advertising and conversion tracking. They work mostly with SME clients across services, retail and online brands. Their strength is combining SEO and Google Ads under one budget with a local account manager.
What’s good
- Strong SME onboarding experience
- Publishes practical local marketing guides that reflect Singapore search behaviour
- Good choice when organic rankings and paid search need to feed off each other
What to watch
- More ecommerce lead generation than high growth DTC brand building
- Complex product catalogues may not receive specialist Shopping feed attention
Who it suits
This agency is a good fit for business owners who want SEO and Google Ads placed under one budget with a local account manager. If you are a large DTC brand with enterprise needs, Jellyfish or Performics are more appropriate.
Price
Not stated
Details
Impossible Marketing
Website: impossible.sg
7. MediaOne
MediaOne is a Singapore digital marketing firm with long running Google Ads management services. They also handle SEO, pay per click landing pages, web design and social advertising for retail and service businesses. Their large base of local SME client accounts is a strong point.
What’s good
- Large base of local SME client accounts
- Combined SEO and PPC plans can support each other
- Local account managers can make weekly campaign adjustments during office hours
What to watch
- May steer clients towards SEO before confirming ongoing ecommerce revenue
- Lead generation and online retail require very different campaign structures, so ask for direct store experience
Who it suits
This is a reasonable choice for smaller Singapore businesses that want one vendor covering search, social and website changes. If you are a DTC brand focused on high growth and complex catalogues, consider Tomato Digital or First Page instead.
Price
Not stated
Details
MediaOne
Website: mediaone.sg
8. Jellyfish Singapore
Jellyfish Singapore is a global Google Marketing Platform partner with a Singapore team. They manage paid search, display, YouTube, analytics and conversion testing for brand and performance clients. Their data science and analytics teams support account strategy.
What’s good
- Strong access to Google product specialists and partner resources
- Data science and analytics teams support account strategy
- Can connect Google Ads with GA360, CRM and offline sales data
What to watch
- Not built for small store owners with minimal monthly budgets
- Processes and account teams can feel heavy for a young DTC brand
Who it suits
This agency is designed for large DTC brands with complex measurement needs, multi market campaigns and enterprise media spend. If you are a small Singapore online store, OOm or Pixel Mechanics are more suitable.
Price
Not stated
Details
Jellyfish Singapore
Website: jellyfish.com
9. Performics Singapore
Performics Singapore is a performance agency under Publicis Media. They run paid search, Shopping, programmatic, social and affiliate buying for ecommerce and retail clients. Their measurement team can support view through and cross channel attribution.
What’s good
- Wide range of media buying skills beyond Google Ads
- Measurement team can support view through and cross channel attribution
- Access to enterprise ad tech and data partners
What to watch
- Minimum spend levels suit large accounts only
- Agency process around planning and buying can be slower than an independent growth team
Who it suits
This is a good fit for established brands that want paid media managed inside a full media agency structure. If you are a lean DTC brand with a small budget, RevTraffic or OOm are better options.
Price
Not stated
Details
Performics Singapore
Website: performics.com
10. iProspect Singapore
iProspect Singapore is a digital performance agency within Dentsu. The Singapore team manages paid search, Google Shopping, social and performance media for retailers and online service brands. Their global search and digital performance experience is a key strength.
What’s good
- Global search and digital performance experience
- Integration with Dentsu creative, CRM and commerce teams
- Deep experience with large Google Ads accounts
What to watch
- Founder led DTC stores may find reporting and review cycles too formal
- Small test budgets can get lost inside a media agency structure
Who it suits
This agency works best for retailers that need local paid search support plus the scale, tools and partnership terms of an international network. If you are a small DTC brand, consider a leaner independent agency like RevTraffic or OOm.
Price
Not stated
Details
iProspect Singapore
Website: iprospect.com
How to choose
| Criterion | Why it matters | What good looks like |
|---|---|---|
| Ecommerce track record | An agency with prior DTC clients understands SKU structure, product feed issues and checkout revenue. | Named clients or case studies in online retail, Shopify or Magento experience and examples of Google Merchant Center work. |
| Shopping and Performance Max skills | For most ecommerce stores, the majority of Google Ads spend goes to Shopping surfaces, not text ads. | The team can explain feed optimisation, product level bidding, Performance Max asset limitations and catalogue exclusions. |
| Google Partner status treated as a floor, not proof | The partner badge only signals a certification threshold. It does not prove ecommerce success. | Agency states its current certification level and accepts an independent Google Ads audit before you sign. |
| Transparent tracking and reporting | DTC owners need to see return on ad spend, contribution margin and attributed revenue. | Reports include GA4 sources, cost data, purchase events, product performance and action items for the next period. |
| Account ownership and data access | Some agencies keep Google Ads accounts under their own manager account, making it difficult to leave. | Google Ads and Merchant Center stay under client email ownership. Agency works through guest access or a visible management centre. |
| Google and Meta integration | DTC growth normally requires Google campaigns plus Meta retargeting and acquisition campaigns. | Agency can coordinate first party audiences, creative testing and cross channel budgets while keeping reporting separate. |
| Contract flexibility | Twelve month lock ins are risky when ecommerce cash flow and seasonal demand shift. | Notice period of 90 days or less, clear deliverables tied to monthly spend and no ownership penalty on exit. |
FAQ
How much should a Google Ads agency charge in Singapore for an ecommerce store?
Expect to pay SGD 3,000 to 6,000 per month for a mid size e-commerce store with a solid ad budget. Smaller stores may pay SGD 2,000 to 3,000, while larger DTC brands can spend SGD 8,000 to 15,000 or more. The fee is usually a fixed retainer or a percentage of ad spend, not a performance based commission. Ask for a written quote that breaks down the retainer, any setup fees and whether Meta Ads are included. If an agency quotes significantly lower than SGD 2,000, question whether they have the resources to manage your account properly.
Can I keep my Google Ads account and campaign history if I change agencies?
Yes, if the account is under your own Google email address. Make sure the agency works through guest access or a visible management centre, not through their own manager account. If the account is under their email, you will lose access to your campaign history, conversion data and quality scores when you leave. Before signing, confirm in writing that the Google Ads and Merchant Center accounts are owned by your business email. This is non negotiable. If an agency resists, walk away.
Which is better for an online store in Singapore, Google Ads or Meta Ads?
Both serve different roles, and most successful DTC brands run them together. Google Ads captures high intent shoppers who are actively searching for products, while Meta Ads builds awareness and retargets users who have shown interest. For e-commerce, Google Shopping and Search campaigns often have a higher return on ad spend because the intent is clear. Meta Ads are better for reaching new audiences and retargeting cart abandoners. A good agency will manage both channels and coordinate budgets, first party audiences and creative testing.
Should I give the agency direct access to my Google Analytics and Merchant Center?
Yes, but with conditions. The agency needs access to Google Analytics to understand your conversion paths and to Merchant Center to manage your product feed. However, keep the accounts under your own email and grant access through guest users or a management centre. This way, if you change agencies, you do not lose your data or history. Never give your login credentials directly to the agency. Use the official Google access control tools to manage permissions.
Is a long contract needed because the agency will take months to learn my account?
No, a long contract is not necessary and can be risky. A competent agency should be able to understand your account, set up tracking and launch campaigns within the first 30 to 60 days. If they claim it takes months, ask for a clear timeline and milestones. Look for a notice period of 90 days or less, clear deliverables tied to monthly spend and no ownership penalty on exit. E-commerce cash flow and seasonal demand shift quickly, so a flexible contract protects your business. If an agency insists on a 12 month lock in, question their confidence in their ability to deliver results.
