Best Meta Ads Agencies in Singapore for F&B Restaurants and Cafes
For established restaurant groups with large budgets, M&C Saatchi Performance offers the most robust performance marketing infrastructure. Independent cafes or smaller groups should look at OOm for local, hands-on management at a mid-tier price point. We Are Social is the strongest choice for brands that need high-quality creative content alongside paid distribution. iProspect suits multi-outlet hospitality groups requiring cross-channel data discipline. Reprise Digital works for F&B operators planning regional expansion across Southeast Asia.
How we picked this list
We assembled this shortlist using desk research across public agency websites, case study libraries, and industry directories. We verified that each website resolves and the business is actively trading. The ranking is based on the criteria in the comparison table below, specifically focusing on F&B capability, Meta Ads technical setup, and budget fit. No placements on this list are paid.
Table of Contents
- Introduction
- Quick Picks
- Comparison Table
- The List
- 1. M&C Saatchi Performance
- 2. OOm
- 3. We Are Social
- 4. iProspect
- 5. Reprise Digital
- 6. Jellyfish
- 7. First Page Digital
- 8. Kobe Digital
- 9. DEPT
- 10. 2Stallions
- How to Choose
- FAQ
Introduction
Many Singapore F&B operators believe that boosting a post on Facebook is enough to drive foot traffic. This is a misconception. Meta ads for restaurants require precise audience segmentation, conversion tracking via the Pixel or Conversions API, and creative assets that stop the scroll. Without this, you are paying for impressions, not orders.
I researched this list because choosing a partner for a multi-outlet restaurant is difficult. You need an agency that understands the thin margins of the heartlands, the high footfall of malls like Orchard or Jurong, and the technical nuances of delivery platforms like GrabFood. The goal is not just visibility, but measurable ROI on every dollar spent on paid social.
Quick Picks
- Choose M&C Saatchi Performance if you are a large F&B group with a dedicated marketing team and high ad spend.
- Choose OOm if you are an independent cafe or small group wanting local, hands-on management.
- Choose We Are Social if your brand relies on strong visual storytelling and need creative production included.
Comparison Table
| Business | Best for | Price band | Area |
|---|---|---|---|
| M&C Saatchi Performance | Established F&B brands, QSR chains | High | Singapore |
| OOm | Independent cafes, smaller restaurant groups | Mid | Singapore |
| We Are Social | Visually driven cafes, brand storytelling | High | Singapore |
| iProspect | Multi-outlet restaurants, hospitality groups | High | Singapore |
| Reprise Digital | Regional F&B growth, cross-market media | High | Singapore |
| Jellyfish | Data-driven F&B, app-based models | High | Singapore |
| First Page Digital | Combined Google and Meta ads | Mid to high | Singapore |
| Kobe Digital | Tactical Meta ads setup, lead generation | Mid | Singapore |
| DEPT | Larger F&B companies, data collection | High | Singapore |
| 2Stallions | F&B needing landing pages and strategy | Mid to high | Singapore |
For a broader look at digital marketing options in Singapore, you can browse our Learn hub for more insights on paid media and strategy.
The List
1. M&C Saatchi Performance
M&C Saatchi Performance is a global agency with a strong Singapore presence. They handle complex media buying, including paid social, search, and programmatic. Their approach is data-heavy, focusing on attribution and conversion tracking. This makes them suitable for brands that already have a mature marketing structure. They do not typically take on small, one-off projects. Their team is experienced in managing large budgets for international and local brands. If you have a complex customer journey, their infrastructure can handle it.
What’s good
- Advanced measurement and attribution practice.
- Strong paid social and paid search discipline.
- Local team with cross-border campaign experience.
What to watch
- Fees and minimum budgets are high.
- Processes suit bigger clients, not a first-time cafe owner.
Who it suits
Established F&B brands and QSR chains with healthy monthly ad budgets. A single cafe owner should look elsewhere.
Price
High
Details
- Name: M&C Saatchi Performance
- Website: mcsaatchiperformance.com
- Area: Singapore
2. OOm
OOm is a Singapore-based digital agency. They offer a mix of SEO, Google Ads, and Meta Ads. Their strength lies in being a local partner with no timezone issues. They are comfortable working with SME budgets and provide hands-on account management. This is a good fit for independent cafes or smaller groups that need someone to manage the day-to-day operations of their ad accounts. They handle tracking, retargeting, and weekly reporting. Their approach is practical and focused on results for local businesses.
What’s good
- Local team with no timezone issues.
- Hands-on account management.
- Pricing and reporting built for SME budgets.
What to watch
- Not a restaurant-only agency.
- Confirm how much of the fee goes to creative versus media buying.
Who it suits
Independent cafes and smaller restaurant groups wanting a local team. A large corporate group might need more specialized F&B focus.
Price
Mid
Details
- Name: OOm
- Website: oom.com.sg
- Area: Singapore
3. We Are Social
We Are Social is a social media agency that combines content, community, and paid social. They are strong in creative and food content instincts. Their campaigns do not feel like stock ads. This is ideal for visually driven cafes and restaurants that need a distinct social identity. They build Meta campaigns that support brand storytelling while driving reach and conversions. Their integrated approach ensures that your paid ads look and feel consistent with your organic presence. This is valuable for brands that rely on aesthetic appeal to attract customers.
What’s good
- Strong creative and food content instincts.
- Social-first campaigns do not feel like stock ads.
- Experienced with integrated brand campaigns.
What to watch
- Not built for small daily ad tests.
- Paid social can be wrapped inside a larger content retainer.
Who it suits
Visually driven cafes and restaurants that need a distinct social identity. A brand focused solely on lead generation without brand building might find this overkill.
Price
High
Details
- Name: We Are Social
- Website: wearesocial.com
- Area: Singapore
4. iProspect
iProspect is a digital performance agency within Dentsu. They cover paid search, paid social, and programmatic media. Their focus is on customer journeys and measurement. This makes them suitable for multi-outlet restaurants and hospitality groups that need disciplined cross-channel media planning. They have strong performance media heritage and good capability across Google, Meta, and programmatic. Their analytics and testing frameworks are solid. They are a good choice if you need a structured approach to your paid media strategy.
What’s good
- Strong performance media heritage.
- Good capability across Google, Meta, and programmatic.
- Solid analytics and testing frameworks.
What to watch
- Account management can feel layered.
- Smaller F&B brands may not get senior attention.
Who it suits
Multi-outlet restaurants and hospitality groups needing disciplined cross-channel media planning. A single restaurant might find the process too complex.
Price
High
Details
- Name: iProspect
- Website: iprospect.com
- Area: Singapore
5. Reprise Digital
Reprise Digital is a performance agency aligned with IPG Mediabrands. They specialize in paid social, paid search, SEO, and commerce media. Their strength is in regional growth and cross-market reporting systems. This is ideal for F&B operators planning regional growth and looking for one agency to manage media across several countries. They have a strong media buying network and ecommerce experience that suits delivery and online ordering. If you are expanding into other Southeast Asian markets, they can provide a unified approach.
What’s good
- Strong media buying network.
- Ecommerce experience that suits delivery and online ordering.
- Cross-market reporting systems.
What to watch
- May be over-structured for one restaurant.
- Ask to see local Singapore F&B examples before committing.
Who it suits
F&B operators planning regional growth. A local-only business might not need their cross-market capabilities.
Price
High
Details
- Name: Reprise Digital
- Website: reprisedigital.com
- Area: Singapore
6. Jellyfish
Jellyfish is a digital marketing technology company. They cover paid media, SEO, CRM, and data. Their strength is connecting first-party data from restaurants and delivery apps to Meta and Google campaigns. This is ideal for F&B brands with a strong delivery app, membership base, or loyalty program that need data-driven paid media. They have advanced data and measurement practice and experience with marketing technology. If your business model is heavily app-based, they can help you leverage your data for better ad performance.
What’s good
- Advanced data and measurement practice.
- Experience with marketing technology.
- Good fit for app-based restaurant models.
What to watch
- Creative work may not be the core strength.
- Not a local restaurant specialist by default.
Who it suits
F&B brands with a strong delivery app, membership base, or loyalty program. A cafe without a robust data infrastructure might not benefit as much.
Price
High
Details
- Name: Jellyfish
- Website: jellyfish.sg
- Area: Singapore
7. First Page Digital
First Page Digital is a digital marketing agency with search engine marketing roots. They offer SEO, paid search, and paid social. This is ideal for restaurants that want a combined Google ads and Meta ads program rather than separate suppliers. They have search-led expertise and can cover both SEO and paid channels. They often work with growing local brands. If you need a unified approach to your online visibility, they can provide that. Their focus on search means they understand how customers find restaurants online.
What’s good
- Search-led expertise.
- Can cover both SEO and paid channels.
- Often works with growing local brands.
What to watch
- F&B case studies should be requested directly.
- Check whether paid social has the same depth as search.
Who it suits
Restaurants that want a combined Google ads and Meta ads program. A brand focused solely on social media might not need their search expertise.
Price
Mid to high
Details
- Name: First Page Digital
- Website: firstpagedigital.sg
- Area: Singapore
8. Kobe Digital
Kobe Digital is a digital marketing agency focused on paid media and account management for Singapore businesses. They run search and social campaigns with a focus on lead generation and online sales. This is ideal for local restaurants that want a tactical Meta ads setup with clear conversion campaigns. They have hands-on campaign management and local market knowledge. Their responsive reporting style is a plus. If you need a partner who can execute quickly and provide clear reports, they are a good option.
What’s good
- Hands-on campaign management.
- Local market knowledge.
- Responsive reporting style.
What to watch
- Public F&B portfolio is not always obvious.
- Confirm who manages creative assets.
Who it suits
Local restaurants that want a tactical Meta ads setup. A brand needing extensive creative production might need to look elsewhere.
Price
Mid
Details
- Name: Kobe Digital
- Website: kobedigital.com
- Area: Singapore
9. DEPT
DEPT is a global digital agency covering experience, data, and campaign work. Paid social is handled alongside analytics and technology projects. This is ideal for larger F&B companies that want data collection, customer insight, and ad buying under one roof. They have strong technology and data skills and global delivery capacity. Their good fit for complex customer journeys makes them suitable for brands with intricate loyalty programs or digital ecosystems. If you need a technology-heavy approach to your marketing, they can deliver that.
What’s good
- Strong technology and data skills.
- Global delivery capacity.
- Good fit for complex customer journeys.
What to watch
- Pricing reflects integrated digital services.
- May not suit a single cafe looking for quick Meta ads.
Who it suits
Larger F&B companies that want data collection, customer insight, and ad buying under one roof. A small cafe might find their scope too broad.
Price
High
Details
- Name: DEPT
- Website: dept.net
- Area: Singapore
10. 2Stallions
2Stallions is a digital marketing agency with an Asia presence. They provide digital strategy, SEO, paid search, paid social, and web development support. This is ideal for F&B businesses that need more than ads, such as a new ordering website or campaign landing page. They have search strategy plus paid media and can support landing page builds. Their good fit for end-to-end campaign launches makes them a versatile partner. If you need a full-funnel approach, including web development, they can handle it.
What’s good
- Searches strategy plus paid media.
- Can support landing page builds.
- Good for end-to-end campaign launches.
What to watch
- Smaller size may limit senior availability.
- Ask about Meta specific reporting and account access.
Who it suits
F&B businesses that need more than ads, such as a new ordering website or campaign landing page. A brand with an existing website and just needing ads might not need their full service.
Price
Mid to high
Details
- Name: 2Stallions
- Website: 2stallions.com
- Area: Singapore
How to Choose
Choosing the right agency requires looking beyond the price tag. You need to assess their capability in specific areas relevant to F&B. Use the criteria below to guide your decision.
| Criterion | Why it matters | What good looks like |
|---|---|---|
| Restaurant and cafe case studies | Restaurant ads involve small margins, seasonal menus, delivery platforms and local targeting. | Verifiable examples from local food brands with metrics tied to reservations, orders or walk ins. |
| Meta Ads capability and account setup | Meta advertising is more than boosting posts. Proper pixel or Conversions API setup affects performance. | Agency can explain how it uses Meta Business Manager, runs conversions campaigns and keeps the client as owner. |
| Google and Meta integration | Customers usually search for a restaurant before or after seeing a Meta ad. | Partner shows how budgets are split between search and social, and how each channel is credited. |
| Creative production for food and drink | Meta ads for restaurants are judged by menu shots, people eating, crowd scenes and clear offers. | In-house designer, video editor or food photographer, or a reliable local creative partner. |
| Account ownership and reporting transparency | Restaurant owners should not lose access to their data when a contract ends. | Agency works inside the client’s Business Manager and delivers a simple monthly report. |
| Budget and billing fit | F&B budgets range from a few hundred dollars a month for a cafe to tens of thousands for a chain. | Fee model is clear before signing, with management fees, media spend and creative costs separated. |
| F&B operational awareness | Delivery app commissions, rainy day demand and festive promotions change how restaurant ads should run. | Person on the account can discuss food delivery margins, lunch versus dinner peaks and festive planning. |
If you are also considering SEO for your restaurant, check out our guide to SEO agencies in Singapore to complement your paid media strategy. For those looking to leverage influencers, our article on food influencer marketing in Singapore provides useful insights.
FAQ
Should my restaurant use Meta ads or Google ads first?
Start with Google ads if you want to capture immediate demand. Google ads work well when customers are actively searching for a restaurant. Meta ads are better for building awareness and retargeting. You can run both, but Google often provides a clearer return on investment for local businesses. Consider your budget and goals before deciding.
How much should a Singapore cafe spend on Meta ads before judging results?
Expect to spend at least SGD 500 to 1,000 per month to get meaningful data. This allows for enough impressions and clicks to analyze performance. Smaller budgets may not provide enough data to make informed decisions. Give the campaign at least four to six weeks to stabilize. Adjust your strategy based on the results.
Can a Meta ads agency run promotions through Grab, Foodpanda or our direct ordering site?
Yes, many agencies can run promotions through these platforms. You can create ads that drive traffic to your Grab or Foodpanda pages. You can also promote your direct ordering site. Ensure your agency has experience with these specific platforms. They should understand the nuances of each channel.
Who should own the Facebook Business Manager and ad account?
You should own the Facebook Business Manager and ad account. This ensures you have access to your data and ad history. If the agency owns the account, you may lose access when the contract ends. This is a critical point to discuss before signing. Make sure the agency works within your Business Manager.
Are agencies paid a monthly retainer or a percentage of ad spend?
Most agencies charge a monthly retainer. This covers their management fees and creative work. Some may also charge a percentage of ad spend, but this is less common. Clarify the fee structure before signing. Ensure that media spend is separate from the agency fee. This helps you understand your total costs.
