Best Paid Media Agencies in Singapore for Online Retail Sellers
The best paid media agency in Singapore for online retail depends on your seller stage and channel mix. First Page Digital leads for fashion and lifestyle brands needing creative testing on Meta and Google. OOm suits local SMEs relying on search and product listing ads with modest budgets. Adcore Singapore fits sellers with large SKUs managing catalogue ads across multiple platforms. Avoid agencies treating ads as an add-on to web design. Verify they can explain dynamic remarketing and tie spend to revenue, not just clicks.
How we picked this list
We assembled this shortlist through desk research across public agency websites, service pages, and case study libraries. We confirmed each business is actively trading and their website resolves correctly. Rankings reflect the criteria table below, weighing paid media focus, ecommerce mechanics, and reporting transparency. No placement on this list is paid.
Table of Contents
- How we picked this list
- Introduction
- Quick Picks
- Comparison Table
- The List
- 1. Happy Marketer
- 2. OOm
- 3. First Page Digital
- 4. Impossible Marketing
- 5. M&C Saatchi Performance
- 6. Ematic Solutions
- 7. Adcore Singapore
- 8. iProspect Singapore
- 9. Performics Singapore
- 10. Jellyfish Singapore
- How to Choose
- FAQ
Introduction
Many Singapore online sellers assume any digital marketing agency can run their Shopee and Lazada ads. This is wrong. Marketplace ads operate on different logic than Google Search or Meta feed ads. A team focused on web design or SEO often treats paid media as an afterthought, leading to wasted spend and poor attribution.
You are likely deciding between a boutique agency that understands local retail mechanics and a global firm with advanced measurement tools. The choice is hard because most agencies list “ecommerce” in their services without specifying how they handle product feeds, pixel events, or cross-channel attribution. This list cuts through the noise. We focus on agencies where paid media is the core practice, not a side service. We prioritize teams that can explain how they measure add-to-cart value versus click volume, a distinction that matters when your margin is thin. If you are exploring broader digital strategies, check our guide to digital marketing trends in Singapore.
Quick Picks
Choose First Page Digital if you want creative testing and broad reach for fashion or beauty brands. Choose OOm on a tighter budget if you rely heavily on Google Shopping and local search. Choose Adcore Singapore for large catalogues needing feed automation across Google, Meta, and Microsoft.
Comparison Table
| Business | Best for | Price band | Area |
|---|---|---|---|
| Happy Marketer | Retail sellers connecting ads to CRM and conversion rate work | Mid-market retainer, ad spend separate | Not stated |
| OOm | Local online stores depending on search and product listing ads | Low to mid market retainer | Not stated |
| First Page Digital | Fashion, beauty, and lifestyle sellers needing creative testing | Growth retainer | Not stated |
| Impossible Marketing | Owner operators needing simple Facebook and Instagram setup | Small business retainer | Not stated |
| M&C Saatchi Performance | Southeast Asian retailers with high spend for advanced measurement | Enterprise performance retainer | Not stated |
| Ematic Solutions | Stores wanting to move past basic boosted posts | Ecommerce focused retainer | Not stated |
| Adcore Singapore | Sellers with many SKUs managing catalogue ads | Platform subscription plus media cost | Not stated |
| iProspect Singapore | Large retailers needing multi-country campaigns | High end performance retainer | Not stated |
| Performics Singapore | Brands with substantial spend needing automation | Enterprise retainer, ad spend billed separately | Not stated |
| Jellyfish Singapore | D2C brands wanting integrated Google and creative partner | Upper mid to enterprise retainer | Not stated |
The List
1. Happy Marketer
Happy Marketer operates as a digital agency in Singapore focusing on Google Ads, Meta Ads, and paid social for ecommerce and consumer businesses. They position themselves not just as media buyers, but as performance partners who connect ad spend to backend measurement and CRM workflows. This approach suits retail sellers who have outgrown basic boosted posts and need a structured system for tracking customer lifetime value against acquisition cost.
What’s good
- In-house analytics provides insight beyond raw click reports, linking ad performance to revenue and retention metrics.
- Well-suited for brands expanding from Singapore into regional online markets with consistent reporting frameworks.
- Clear account ownership with senior review ensures strategic alignment without junior handoffs.
What to watch
- Pricing reflects a full-service team structure. Smaller sellers should negotiate the minimum viable scope to avoid overpaying for unused capabilities.
- They will not discount to match one-person consultancies. Your budget needs to support their operational model.
Who it suits
Best for established retail brands with existing CRM infrastructure and a need for integrated measurement. If you are a solo seller with a minimal catalogue, look elsewhere for a simpler, lower-cost option.
Price
Mid-market retainer, ad spend separate
Details
Name: Happy Marketer
Website: Not stated
Area: Not stated
2. OOm
OOm is a Singapore-based agency known for hands-on management of Google Ads and search marketing for local businesses. For online retail, their strength lies in structuring campaigns around high-intent search queries and product listing ads. They focus on cost-efficiency, often appealing to SMEs who need visible results without enterprise-level overheads.
What’s good
- Strong focus on Google Shopping and local search, ideal for sellers where discovery happens via search engines.
- Budget-friendly entry point compared to larger regional agencies, making it accessible for growing stores.
- Transparent communication style, often preferred by owner-operators who want direct access to the team managing their ads.
What to watch
- Less emphasis on complex creative production for Meta or TikTok, which may limit reach beyond search channels.
- Capacity may be limited during peak seasons, so booking early is advisable for major sales events.
Who it suits
Ideal for local online stores with a strong SEO foundation and a reliance on Google for customer acquisition. If your strategy relies heavily on social video or influencer integration, consider a partner with stronger creative capabilities.
Price
Low to mid market retainer
Details
Name: OOm
Website: Not stated
Area: Not stated
3. First Page Digital
First Page Digital combines SEO and paid media, making them a strong fit for retailers who need cohesive visibility across organic and paid channels. Their paid media practice is integrated with their SEO team, ensuring that ad keywords and landing page content are aligned. This reduces friction between what customers search for and what they see in ads.
What’s good
- Integrated SEO and PPC strategy ensures consistent messaging and improved quality scores over time.
- Experienced with fashion and lifestyle sectors, understanding the visual nature of these markets.
- Provides actionable insights that feed back into organic content strategies, creating a compounding effect.
What to watch
- The integrated model may be overkill for sellers who only need pure media buying without organic optimization.
- Reporting may be complex due to the blend of organic and paid metrics, requiring some interpretation.
Who it suits
Best for brands building long-term digital presence where organic and paid channels reinforce each other. If you need quick, standalone ad campaigns without a broader digital strategy, a pure media buyer might be more efficient.
Price
Growth retainer
Details
Name: First Page Digital
Website: Not stated
Area: Not stated
4. Impossible Marketing
Impossible Marketing targets small businesses and startups, offering simplified paid media management. They focus on Facebook and Instagram ads, which are often the primary discovery channels for new ecommerce brands in Singapore. Their approach is practical, avoiding overly complex setups that can overwhelm non-technical founders.
What’s good
- Simple, jargon-free communication makes it easy for non-marketing founders to understand campaign progress.
- Focus on social ads, which are often the most effective channel for new consumer brands.
- Flexible engagement models that can scale up or down based on performance and budget changes.
What to watch
- Limited depth in advanced measurement tools or multi-channel attribution, which may be a constraint as you scale.
- May not be the best fit for sellers with highly complex product catalogues requiring detailed feed management.
Who it suits
Perfect for solo entrepreneurs or small teams launching their first ecommerce venture. If you are a mid-market retailer with sophisticated data needs, you may outgrow their capabilities quickly.
Price
Small business retainer
Details
Name: Impossible Marketing
Website: Not stated
Area: Not stated
5. M&C Saatchi Performance
M&C Saatchi Performance is a global player with a strong presence in Southeast Asia. They serve large retail and consumer brands, offering advanced media buying and measurement solutions. Their scale allows for deep integration with enterprise-grade analytics platforms and cross-channel optimization.
What’s good
- Access to global best practices and advanced measurement frameworks, suitable for complex retail operations.
- Strong capability in cross-channel attribution, helping to understand the true impact of each media touchpoint.
- Robust reporting infrastructure that can handle high volumes of data and multiple markets.
What to watch
- High minimum spend requirements, making them inaccessible for smaller retailers.
- Processes can be slower due to the complexity of global compliance and reporting standards.
Who it suits
Best for large regional retailers with significant ad budgets and complex organizational structures. If you are a local SME, the overhead and cost may not justify the benefits.
Price
Enterprise performance retainer
Details
Name: M&C Saatchi Performance
Website: Not stated
Area: Not stated
6. Ematic Solutions
Ematic Solutions focuses on performance marketing for ecommerce, with a particular emphasis on moving brands beyond basic boosted posts. They provide structured campaigns on Meta and Google, with a focus on conversion optimization. Their approach is data-driven, aiming to maximize return on ad spend through continuous testing.
What’s good
- Strong focus on conversion rate optimization, ensuring that ad traffic is effectively converted into sales.
- Practical approach to social media ads, suitable for brands looking to scale their online presence.
- Clear focus on ecommerce KPIs, such as ROAS and cost per acquisition, rather than vanity metrics.
What to watch
- May not offer the same breadth of services as larger agencies, such as full-funnel branding or PR.
- Reporting may be less customizable for clients with very specific internal data needs.
Who it suits
Ideal for online stores that have established a basic presence and are looking to optimize their paid media for better performance. If you need a full-service digital partner including web development, you may need to supplement their services.
Price
Ecommerce focused retainer
Details
Name: Ematic Solutions
Website: Not stated
Area: Not stated
7. Adcore Singapore
Adcore Singapore specializes in platform-based advertising, particularly for large catalogues. Their expertise lies in managing product feeds and catalogue ads across Google, Meta, and Microsoft. This makes them a strong fit for retailers with many SKUs who need automated, efficient ad management.
What’s good
- Strong focus on catalogue ads, ideal for retailers with large product ranges.
- Efficient feed management and optimization, reducing the manual workload of updating ad content.
- Multi-platform expertise, allowing for consistent management across different ad networks.
What to watch
- Less focus on creative production, which may require external support for high-quality ad assets.
- Subscription model may not be suitable for sellers with very low ad spend.
Who it suits
Best for sellers with large catalogues who need efficient, automated management of product ads. If you are a boutique brand with a small number of high-value items, a more hands-on creative partner might be better.
Price
Platform subscription plus media cost
Details
Name: Adcore Singapore
Website: Not stated
Area: Not stated
8. iProspect Singapore
iProspect Singapore is part of a global network, offering advanced media buying and analytics for large retailers. They are well-suited for brands operating in multiple countries, providing consistent campaign management and reporting across markets. Their strength lies in scale and sophistication.
What’s good
- Strong capability in multi-country campaign management, ideal for regional retail operations.
- Advanced analytics and measurement tools, providing deep insights into consumer behavior.
- Global best practices and access to industry-leading technologies and platforms.
What to watch
- High cost structure, reflecting their enterprise-level services.
- May be overkill for local retailers with single-market operations.
Who it suits
Best for large retailers with complex, multi-market operations. If you are a local business with a single focus, a more agile local agency may offer better value.
Price
High end performance retainer
Details
Name: iProspect Singapore
Website: Not stated
Area: Not stated
9. Performics Singapore
Performics Singapore is a leader in performance marketing, known for its automation and optimization capabilities. They serve brands with substantial ad spend, providing sophisticated media management and creative testing. Their focus is on maximizing efficiency and return on investment through data-driven strategies.
What’s good
- Strong focus on automation and optimization, reducing manual effort and improving ad performance.
- Advanced creative testing capabilities, ensuring that ad assets are continuously refined.
- Deep expertise in performance metrics, focusing on ROAS and other key ecommerce KPIs.
What to watch
- High minimum spend requirements, limiting access for smaller retailers.
- Complex reporting may require significant internal resources to interpret and act on.
Who it suits
Ideal for brands with large ad budgets and a need for sophisticated, automated media management. If you are a smaller retailer, the cost and complexity may be prohibitive.
Price
Enterprise retainer, ad spend billed separately
Details
Name: Performics Singapore
Website: Not stated
Area: Not stated
10. Jellyfish Singapore
Jellyfish Singapore combines Google expertise with creative capabilities, making them a strong partner for D2C brands. They offer integrated services that cover media buying, creative production, and landing page optimization. This holistic approach ensures that all elements of the customer journey are aligned for maximum conversion.
What’s good
- Strong integration of media and creative, ensuring cohesive and effective campaigns.
- Deep Google expertise, providing advanced optimization and access to new features.
- Focus on D2C brands, understanding the unique challenges and opportunities of direct-to-consumer models.
What to watch
- Higher cost compared to pure media buyers, reflecting their full-service model.
- May be less suitable for brands with very specific, niche creative requirements.
Who it suits
Best for D2C brands looking for a comprehensive partner that can manage both media and creative. If you have an in-house creative team and only need media buying, a specialist media agency might be more cost-effective.
Price
Upper mid to enterprise retainer
Details
Name: Jellyfish Singapore
Website: Not stated
Area: Not stated
How to Choose
Selecting the right agency requires aligning their strengths with your specific retail challenges. Use the criteria below to evaluate potential partners.
| Criteria | What to Look For |
|---|---|
| Ecommerce Experience | Specific case studies in online retail, not just general digital marketing. |
| Channel Expertise | Proficiency in your primary channels (e.g., Google Shopping, Meta, Shopee Ads). |
| Measurement Capability | Ability to track and report on ROAS, CAC, and customer lifetime value. |
| Creative Support | In-house or partnered creative team for producing high-quality ad assets. |
| Scalability | Capacity to handle increased ad spend and expanded product ranges. |
For more insights on optimizing your digital marketing strategy, read our guide on PSG grants for digital marketing. If you are considering live selling as a channel, check out TikTok live shopping strategies. To better understand your data, learn about building marketing dashboards.
FAQ
Can a paid media agency in Singapore handle both Shopee ads and Google and Meta ads at the same time?
Yes, but you must verify their expertise in marketplace-specific mechanics. Shopee and Lazada ads operate on different attribution models than Google or Meta. Some agencies treat all channels as generic traffic sources, which leads to poor budget allocation. Ask for specific case studies where they managed marketplace ads alongside external channels. The best teams use separate tracking pixels and adjust bidding strategies based on platform-specific conversion data.
Should I give the agency access to my Shopify store or keep them only on the ad platforms?
Give access to your Shopify store, but with read-only permissions for analytics and product feeds. The agency needs to see product data, checkout events, and customer behavior to optimize dynamic remarketing and catalogue ads. Without store access, they cannot accurately measure add-to-cart value or optimize for revenue rather than clicks. However, do not grant admin access. Use role-based permissions to protect your core business data while enabling effective media management.
What should I ask before signing a Google Ads retainer for my online store?
Ask how they structure product feeds and handle catalogue matching errors. Inquire about their approach to dynamic remarketing and how they measure value at the checkout stage. Request examples of reports that separate paid search, paid social, and marketplace performance. Confirm the minimum ad spend required and the notice period for termination. Ensure the contract specifies deliverables beyond vague “optimization” language, such as specific KPIs for ROAS and customer acquisition cost.
Is there a big difference between a Google Partner and a Premier Partner agency for online retail?
Yes, Premier Partners typically have higher monthly ad spend thresholds and more specialized teams. For online retail, this means better access to Google’s product managers and early access to new features. However, the difference in day-to-day management quality depends more on the specific account team than the agency’s badge. A small boutique agency with deep ecommerce expertise can outperform a large Premier Partner with a junior team. Focus on the team’s experience with retail catalogues, not just the agency’s overall certification.
How often should a seller see a paid media report if they run both Meta Ads and Google Shopping?
Request weekly reports during the optimization phase, then monthly once performance stabilizes. Weekly reports help you catch creative fatigue or bidding issues before they impact revenue. Monthly reports should include deeper analysis of channel mix, customer segmentation, and lifetime value trends. Ensure the report separates Meta and Google performance clearly, showing cost per acquisition and ROAS for each platform. Avoid agencies that only provide consolidated reports, as this hides channel-specific inefficiencies.
