Best YouTube and Video Ads Agencies in Singapore for DTC Brands
Goodbuzz is the top pick for DTC brands needing in-house video production and fast creative iteration without managing a separate vendor. OOm is the best runner up for a single local vendor handling paid search, YouTube, SEO and social in one funnel. Jellyfish suits established brands needing regional scale and advanced measurement. Vidsy fills the gap for brands that already have a media buyer but need a constant pipeline of short-form ad variations.
How we picked this list
Shortlisting started with desk research across public agency websites, Google Business profiles and industry directories. Every website in the list was checked to confirm it resolves and the business is actively trading. Rankings are based on the criteria in the table below, with emphasis on video ad creative fit, YouTube buying expertise and DTC experience. No placement on this list is paid or sponsored.
Table of contents
- How we picked this list
- Introduction
- Quick picks
- Comparison table
- The list
- 1. Goodbuzz
- 2. OOm
- 3. Vidsy
- 4. The Performance Agency
- 5. First Page
- 6. Jellyfish
- 7. 8TILL5
- 8. Brew Interactive
- 9. ClickAcademy Asia
- 10. MediaOne
- How to choose
- FAQ
Introduction
Many Singapore DTC founders believe YouTube ads are just a bigger version of Facebook video ads. This is wrong. YouTube runs on different auction logic, inventory and user intent. A creative that stops thumbs on Instagram may fail in a skippable in-stream slot because the viewer has a specific video in mind. The decision is hard because a local agency might be great at Search but weak on creative, or strong on video but missing the conversion tracking you need. You are trying to find a partner who can produce the asset, buy the media and report on revenue, not just impressions. For a small brand with tight margins, the wrong pick means paying for two vendors who do not talk to each other.
If you are exploring other digital marketing services in Singapore, our guide to digital marketing covers the wider landscape of agencies and tools.
Quick picks
Choose Goodbuzz if you want one team handling creative production and media buying for fast iteration. Choose Vidsy on a tighter budget if you already have a buyer and just need a pipeline of video ads. Choose Jellyfish for the edge case of a regional expansion where you need advanced measurement and consent management.
Comparison table
| Business | Best for | Price band | Area |
|---|---|---|---|
| Goodbuzz | DTC brands needing in-house creative and media | Not stated | Singapore |
| OOm | One vendor for search, YouTube, SEO and social | Not stated | Singapore |
| Vidsy | Constant pipeline of affordable video ad creative | Not stated | Singapore and global |
| The Performance Agency | Senior media buyers for DTC shops | Not stated | Singapore |
| First Page | Expanding from Singapore into Southeast Asia | Not stated | Singapore and Southeast Asia |
| Jellyfish | Regional or global partner with strong measurement | Not stated | Singapore |
| 8TILL5 | Video ads alongside website revamp or search overhaul | Not stated | Singapore |
| Brew Interactive | Product companies with considered purchases | Not stated | Singapore |
| ClickAcademy Asia | Running YouTube Ads in-house or auditing current agency | Not stated | Singapore |
| MediaOne | Basic YouTube ads combined with local search visibility | Not stated | Singapore |
The list
1. Goodbuzz
Goodbuzz operates as a paid media agency with a distinct in-house video production team. This setup is rare in Singapore, where most agencies outsource creative. For a DTC brand, this means the editor cutting your 15 second hook is in the same room as the buyer adjusting bid strategy. The agency runs YouTube, Google, Meta and TikTok campaigns for retail and DTC clients. Creative, media buying and landing page work sit under one roof, reducing friction.
What’s good
- In-house creative loop means fewer handoffs between editor and media buyer.
- Frequent testing of hooks, captions and call to actions.
- Local team responds quickly to stockouts and promo calendar changes.
What to watch
- Capacity is limited, so they can be selective about new accounts.
- Location shoots and talent fees will be billed above the ad management retainer.
Who it suits
This is for DTC brands that need fast creative iteration and do not want to coordinate a separate video vendor. If you are a B2B lead gen company that only needs a few static banners, look elsewhere.
Price
Not stated
Details
Goodbuzz
Singapore
goodbuzz.com
2. OOm
OOm is an integrated performance marketing agency managing Google Search, YouTube, Shopping and Meta campaigns. The appeal is breadth. A local DTC brand can consolidate paid search, YouTube, SEO and social under one vendor. This is useful when a brand is still building its foundation and needs help with Google Merchant feeds and conversion tracking. Account managers work directly with clients, keeping communication tight. The agency is well known in the local market for handling mid-sized ecommerce accounts.
What’s good
- Local account managers work directly with clients.
- Search and YouTube retargeting can be planned in one funnel.
- Useful when a brand still needs help with Google Merchant feeds and conversion tracking.
What to watch
- Creative production is not as deep as a video-first studio.
- Small accounts may feel process heavy.
Who it suits
This suits locally based DTC brands that want one vendor for paid search, YouTube, SEO and social. If you need a dedicated video production house that shoots daily, look elsewhere.
Price
Not stated
Details
OOm
Singapore
oom.com.sg
3. Vidsy
Vidsy is a video ad production platform for ecommerce brands. It connects brands with creators and produces many short video variations for YouTube, Meta and TikTok paid media. This is not a media agency. It is a production engine. For a DTC team spending heavily on social video, the value is in volume. You can get 15 to 30 second variations at scale, designed for testing rather than a single hero ad. The workflow is built around direct response hooks. If you already have a Google Ads team, Vidsy plugs into that workflow as the creative supply chain.
What’s good
- Brief to delivery is designed around testing, not single hero ads.
- Creates 15 to 30 second variations at scale.
- Videos are built for performance hooks and direct response.
What to watch
- It is not a media agency, so you still need a Google Ads team for buying.
- Creative quality depends on how clear your product data and past ad results are.
Who it suits
This is for DTC teams that need a constant pipeline of affordable ad creative. If you need a full service agency to handle your media buying and strategy, look elsewhere.
Price
Not stated
Details
Vidsy
Singapore and global
vidsy.co
4. The Performance Agency
The Performance Agency focuses on paid media for ecommerce brands. It plans and buys Google Ads, YouTube and Meta campaigns. The differentiator is the seniority of the media buyers. In many agencies, the account is handed to a junior after the sale. Here, the buying is senior led. Reports focus on conversions and unit economics, which is what a DTC founder cares about. The approach is pragmatic and suited to SKU level product portfolios. You are not buying a brand awareness campaign. You are buying sales.
What’s good
- Media buying is senior led, not delegated to very new staff.
- Reports focus on conversions and unit economics.
- Pragmatic approach, suited to SKU level product portfolios.
What to watch
- Creative is not always produced in-house.
- Ask for DTC specific YouTube case studies because the agency also serves lead generation clients.
Who it suits
This is for DTC shops that want senior media buyers working directly on the account. If you need a full creative production team for video shoots, look elsewhere.
Price
Not stated
Details
The Performance Agency
Singapore
performance.sg
5. First Page
First Page is a digital performance agency that has moved beyond pure SEO into full funnel paid media. It covers paid search, paid social, YouTube and ecommerce. The strength is regional buying experience across Southeast Asia. If you are an established DTC brand expanding from Singapore into Malaysia, Indonesia or Thailand, this is a major advantage. The agency is large enough to handle increased media load during mega sale periods like 9.9 or 11.11. There is a clear account escalation structure for bigger budgets.
What’s good
- Regional buying experience across Southeast Asia.
- Large enough to handle increased media load during mega sale periods.
- Clear account escalation structure for bigger budgets.
What to watch
- Service model may be too layered for a very early stage DTC brand.
- Minimum campaign spend expectations are likely higher than a boutique agency.
Who it suits
This is for established DTC brands expanding from Singapore into Malaysia, Indonesia or Thailand. If you are a startup with a small budget and a single SKU, look elsewhere.
Price
Not stated
Details
First Page
Singapore and Southeast Asia
firstpage.com.sg
6. Jellyfish
Jellyfish is a global digital marketing agency with a Singapore office. It runs Google, YouTube and social campaigns, and also handles marketing technology, analytics and consent management. The depth is in measurement. If you are a DTC brand that needs a regional or global partner with strong measurement capabilities, this is a strong fit. The team has deep knowledge of Google Marketing Platform and Google Ads. They are strong on implementing consent mode and advanced tracking. International teams can manage cross border campaigns.
What’s good
- Deep knowledge of Google Marketing Platform and Google Ads.
- Strong implementation of consent mode and advanced tracking.
- International teams can manage cross border campaigns.
What to watch
- Premium positioning and minimums tend to suit larger budgets.
- YouTube creative often comes from independent production partners.
Who it suits
This is for DTC brands that need a regional or global partner with strong measurement capabilities. If you are a small local brand with a tight budget, look elsewhere.
Price
Not stated
Details
Jellyfish
Singapore
jellyfish.com
7. 8TILL5
8TILL5 is a full service digital agency in Singapore. It works on SEO, paid media, web design and video production. YouTube is used as part of broader Google campaigns. The fit is for SME brands that want video ads alongside a website revamp or search marketing overhaul. The agency covers everything from storyboard to campaign reporting. They are close to local business owners and responsive for urgent fixes. This is a good fit when you need landing pages built at the same time as ads.
What’s good
- Covers everything from storyboard to campaign reporting.
- Close to local business owners and responsive for urgent fixes.
- Good fit when you need landing pages built at the same time as ads.
What to watch
- Not a dedicated YouTube buying desk.
- Client mix includes B2B, so DTC experience varies by account team.
Who it suits
This is for SME brands that want video ads alongside a website revamp or search marketing overhaul. If you need a dedicated YouTube performance specialist, look elsewhere.
Price
Not stated
Details
8TILL5
Singapore
8till5.com
8. Brew Interactive
Brew Interactive focuses on inbound marketing, content, web design and paid media. YouTube is used inside larger nurture and demand generation funnels. This is not an impulse DTC play. The agency is strong on landing pages and content. Marketing automation setup supports lead tracking after the YouTube click. The reporting cadence is organised for management reviews. This fits product companies with considered purchases where the buyer needs information before they buy.
What’s good
- Solid landing page and content team.
- Marketing automation setup supports lead tracking after the YouTube click.
- Organised reporting cadence for management reviews.
What to watch
- YouTube is not the core speciality.
- Creative direction leans more toward customer testimonials than loud DTC social ads.
Who it suits
This is for product companies with considered purchases that need clearer buyer journeys, not impulse DTC. If you need high energy short form video for direct response, look elsewhere.
Price
Not stated
Details
Brew Interactive
Singapore
brewinteractive.com
9. ClickAcademy Asia
ClickAcademy Asia is a Google Ads training and consulting provider. It teaches marketing teams how to run Search and YouTube campaigns. It also offers audits and campaign management. This is not a creative studio for video production. The value is in enabling your internal team. You can run YouTube Ads in-house or use the audit to test a current agency. The training background is strong. Audits show where budget is wasted. The playbooks are practical for bid strategy and audience targeting.
What’s good
- Strong Google Ads training background.
- Detailed audits show where budget is wasted.
- Practical playbooks for bid strategy and audience targeting.
What to watch
- Not a creative studio for video production.
- Better suited for short term enablement than a full long term managed service.
Who it suits
This is for marketing managers who want to run YouTube Ads in-house or need help testing a current agency. If you need a full managed service with creative production, look elsewhere.
Price
Not stated
Details
ClickAcademy Asia
Singapore
clickacademyasia.com
10. MediaOne
MediaOne is an SEO led digital marketing agency. It offers website design, Google Ads, social media and YouTube advertising. YouTube is part of its Google Ads services. The fit is for local companies and DTC shops that want basic YouTube ads combined with strong local search visibility. The Google Ads team can handle standard skippable and non skippable campaigns. This is useful when organic search and paid video need one owner.
What’s good
- Good search and local online visibility work.
- Google Ads team can handle standard skippable and non skippable campaigns.
- Useful when organic search and paid video need one owner.
What to watch
- Not a DTC video specialist.
- YouTube Ads may be a smaller part of the overall account.
Who it suits
This is for local companies and DTC shops that want basic YouTube ads combined with strong local search visibility. If you need a dedicated DTC video performance specialist, look elsewhere.
Price
Not stated
Details
MediaOne
Singapore
mediaone.com.sg
How to choose
| Criterion | Why it matters | What good looks like |
|---|---|---|
| Video ad creative fit | DTC ads live and die by the first two seconds. An agency that only places media will need a separate creative partner before launch. | Past YouTube ads show product utility, honest UGC or a clear promo hook. The team can explain why one creative asset outperformed another. |
| YouTube buying expertise | YouTube offers skippable in-stream, non skippable, Shorts and in-feed ads. A generic Facebook agency may not set the right bidding and inventory mix. | Agency explains CPM, cost per view, view through conversions and which format they would test first for your product. |
| Tracking and conversion foundation | Without correct tracking, YouTube Ads will look like a waste of money even when they drive sales. | The agency sets up GA4, consent mode v2 and server side tracking, and shares a measurement plan before the first campaign goes live. |
| DTC or ecommerce experience | Lead generation agencies treat YouTube as a top of funnel awareness tool. DTC brands need ROAS based scaling and product feed logic. | Case studies name the product, platform, market and a commercial metric such as ROAS, cost per acquisition or average order value. |
| Transparent contract | Agencies in Singapore sometimes hide media spend inside a larger retainer. DTC margins are thin, so every dollar needs a clear label. | The proposal separates platform spend, management fees, creative production and performance bonuses. Exit terms are clear. |
| Reporting cadence | YouTube impression based metrics can hide poor revenue results. | A weekly or biweekly report maps spend, ad group performance, new versus returning customers and media efficiency ratio. |
| Testing roadmap | YouTube Ads improve through repeated creative and audience tests, not through one big launch. | The account plan includes a testing calendar. Each new ad version changes one variable: hook, call to action, product angle or audience segment. |
FAQ
How do YouTube ads agencies in Singapore charge?
Most agencies in Singapore charge a monthly management retainer plus the ad spend. The retainer covers strategy, media buying, reporting and basic creative support. Ad spend is paid directly to Google or the platform. Some agencies include a creative fee if they produce video ads in house. Always ask for a breakdown that separates platform spend, management fees, creative production and any performance bonuses.
What is a reasonable monthly budget for YouTube Ads for a DTC brand?
A reasonable starting budget for a DTC brand in Singapore is SGD 2,000 to 5,000 per month in ad spend. This allows you to test different ad formats and audiences without burning through your cash. If you are scaling, you can increase the budget gradually based on ROAS. The management retainer is separate and can range from SGD 1,500 to 5,000 per month depending on the agency and scope.
Can the same agency run YouTube Ads and Meta Ads?
Yes, most full service agencies can run both YouTube and Meta Ads. The key is whether they have separate specialists for each platform. YouTube and Meta have different auction mechanics, creative requirements and user intents. A good agency will have a dedicated YouTube buyer and a Meta buyer, or at least a team that understands the differences. This ensures you are not running the same creative on both platforms without optimisation.
Who owns the Google Ads account, pixel and product feed?
You should own the Google Ads account, pixel and product feed. The agency should be an authorised user of your account, not the owner. This ensures you have full control over your data, assets and history. If the agency sets up the account in their name, you will lose access if you switch agencies. Always verify that the account is linked to your Google Cloud account and that you have administrative access.
Will YouTube Ads cannibalise Meta or TikTok campaigns?
YouTube Ads can cannibalise Meta or TikTok campaigns if the audiences overlap and the creative is identical. This is because the same users may see your ad on multiple platforms. To avoid this, use different creative hooks for each platform and segment your audiences. YouTube users are often in a different mindset than TikTok or Instagram users. Test different angles and track which platform drives the first touch versus the last touch conversion.
